Privacy Policy

At AuraBloom, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our website and services.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us, including:

• Account Information: Name, email address, phone number, date of birth
• Contact Details: Billing and shipping addresses
• Payment Information: Credit/debit card details, UPI ID, bank account information
• Identity Verification: Government-issued ID details when required
• Communication: Information from your communications with us

1.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent, search queries, click patterns
• Location Data: General location based on IP address
• Cookies and Tracking: Information collected through cookies and similar technologies

1.3 Third-Party Information

We may receive information about you from third parties such as:

• Social media platforms (if you connect your accounts)
• Payment processors and financial institutions
• Delivery partners and logistics providers
• Marketing and analytics partners

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Service Provision

• Process and fulfill your orders
• Manage your account and provide customer support
• Process payments and prevent fraud
• Deliver products and services
• Handle returns and refunds

2.2 Communication

• Send order confirmations and shipping updates
• Respond to your inquiries and support requests
• Send promotional emails and newsletters (with your consent)
• Notify you about changes to our policies or services

2.3 Improvement and Personalization

• Personalize your shopping experience
• Recommend products based on your preferences
• Analyze usage patterns to improve our website
• Conduct research and analytics

2.4 Legal and Security

• Comply with legal obligations and regulations
• Protect against fraud and unauthorized activities
• Enforce our terms and conditions
• Resolve disputes and investigate complaints

3. Information Sharing and Disclosure

We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

• Payment Processors: To process transactions securely
• Shipping Partners: To deliver your orders
• Technology Providers: For hosting, analytics, and customer support
• Marketing Partners: For advertising and promotional activities

3.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes and government requests
• Protect our rights, property, or safety
• Prevent fraud or illegal activities
• Enforce our terms and conditions

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

We implement comprehensive security measures to protect your personal information:

• Encryption: All sensitive data is encrypted in transit and at rest
• Access Controls: Strict access controls and authentication mechanisms
• Regular Audits: Regular security assessments and vulnerability testing
• Employee Training: Staff training on data protection and privacy
• Secure Infrastructure: Use of secure servers and networks

5. Cookies and Tracking Technologies

5.1 Types of Cookies

We use different types of cookies:

• Essential Cookies: Required for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising (with your consent)

5.2 Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

6. Your Rights and Choices

Under Indian data protection laws, you have the following rights:

6.1 Access and Correction

• Request access to your personal information
• Update or correct inaccurate information
• Download a copy of your data

6.2 Deletion and Restriction

• Request deletion of your personal information
• Restrict processing of your data
• Object to certain types of processing

6.3 Communication Preferences

• Opt-out of marketing communications
• Unsubscribe from newsletters
• Control notification preferences

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Improve our services and conduct analytics

8. International Data Transfers

Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place to protect your data during such transfers.

9. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Updates to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes through:

• Email notifications
• Website announcements
• Updated "Last Modified" date

12. Grievance Redressal

If you have any concerns about our privacy practices, you can contact our Grievance Officer:

• Name: Rajesh Kumar
• Email: grievance@aurabloom.live
• Phone: +91 7067308746
• Address: AuraBloom Privacy Office
  580 Shiv City
  Bhopal, Madhya Pradesh 462041
  India

13. Contact Information

For any privacy-related questions or requests, please contact us:

• Email: privacy@aurabloom.live
• Phone: +91 7067308746
• Address: AuraBloom Data Protection Team
  580 Shiv City
  Bhopal, Madhya Pradesh 462041
  India

14. Governing Law

This Privacy Policy is governed by the laws of India, including:

• Information Technology Act, 2000
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Consumer Protection Act, 2019
• Other applicable Indian data protection regulations

Thank you for trusting AuraBloom with your personal information. We are committed to keeping it safe and secure.